A series of special sections for the Chevrolet's Brazilian portal, focused on seasonal and special demands, like advertising and branding campaigns. All of ithis projects were developed during 2007 and 2008.
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Chevy Store
This project was about a seasonal store for special clothes with the Chevrolet brand, specifically for their cars owners. The strategy was to create a connection between the cars categories and the clothes styles.
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Meu Chevrolet
This project was a customization studio, aimed at those who already had a Chevrolet. Registering her/his vehicle in the system, the user could set up their online customization, earning discounts and facilities to equip the car. Besides access to items, this part of the website allowed users to more information through pictures, audio and videos. All accessories were classified as Style, Safety, Comfort and Entertainment. Aside from buying items, the section also brought a vehicle information guide and a check up tutorial.
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Other Sections
In addition to these presented sections a number of other special campaigns were developed. These include a hotsite about "Rides", a Discovery Channel TV show in its Latin American edition, and also a hotsite about Chevrolet participation at “Quatro Rodas Experience”, an event which brought together a number of competitions, presentations and releases of the auto market, promoted by the main magazine of the segment.
